JCS Development

In today’s economy making the most of your marketing plan is absolutely critical. Our friends over at Bam Creative have created a new website called “13 Reasons you should Embrace the Web”  and in the introduction they say:

Simply put, the web is more important now than at any other time…

It’s a very good article on why a company should be creating a website now.  The reasons are pretty brief so I wanted to elaborate on a few them just a bit and throw in a couple of my own.

The Web is Cost Effective

Not only does a typical website cost roughly the same as a large advertisement in the newspaper, but it’s comparable to other forms of advertising such as direct mailers.  And having a website gives people another point of contact for your other marketing initiatives.

The Web is Measureable

You can analyze traffic via Google, and other tools, often for free.  You should also have a form that requests people tell you how they heard about you.

… now mine

The Web is Green

No matter what your stance on global warming, having most of your detailed information on the web saves trees.  You can even purchase “carbon offset” web hosting now if you’re so inclined. 

The Web is Local

I can’t tell you how many times I’ve gone to the web to find a menu for a restaurant, or to order a pizza, or look up something about a merchant.

The Web is Your Friend

You don’t have to be scared of the web.  It can be overwhelming I know but there are people to guide you through the process. 

In an economic downturn when funds are tight, don’t ignore the web.  It could just be the most cost effective way to market your business.